This brief echoes a ‘real-life’ industrial project, in which an existing graphic product is reviewed, to achieve a greater market share, or in this case, to celebrate a special 10th edition issue of the Shufti magazine. The difference, and challenge, is to produce all the various elements for Shufti 10, which would otherwise be out-sourced to specialists perhaps – photographers, model agencies, stylists, post-production experts, copywriters.
I chose CONTROL and looked at the oppressive effects of war on all that it touches. Attempting to combine a traditional with contemporary but still capturing the feel of SHUFTI. I took low angle shots with a lot of flash.
I got to the final stages of the competition which was a great achievement but unfortunately my magazine design wasn't the overall winner.
